Adam Smith’s skill was as a storyteller of the first order. It takes one a while to realize where his appeal lies. As many have noted, his Wealth of Nations is rambling, polemical, and rather cavalier with evidence. All this sits rather strangely with the popularity of his writing, both then and now. How to understand that appeal? We suggest it may be found not in any skill at constructing careful and detailed argument, but in his ability to tell stories.