Ubik illuminates what is at stake for the human reimagined as human capital through these transitions, an alienation that expands beyond Joe’s struggles with his apartment door to encompass the deformation of the boundaries of reality itself as he investigates in a world whose ontological foundation has become fluid—commodities are regressing into earlier instantiations of their core use value, and the plot never entirely confirms for us whether it is Joe or his employer who exists in the state of cryonic suspended animation after bodily death that the novel names half-life.
By Sherryl Vint