A ready -made demonstration of how your products can undermine both the enemy and your competitors in the industry.
Times change, allegiances shift, but weapons companies will always find takers for their goods. Libya won’t be buying new kit any time soon. But the no-fly zone has become a prime showcase for other potential weapons customers, underlining the power of western combat jets and smart bombs, or reminding potential buyers of the defensive systems needed to repel them.
Way more effective than having a convention in Vegas, where you have to wear those funny glasses to get the full 3D effect in a video. Here the customer can actually smell the cordite.