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Tag: big data

The Politics of Word of Mouth—John 1:35-51 (Alastair Roberts)

The contemporary exploitation of word of mouth in political and advertising campaigns on social media can encourage a degree of cynicism. At the outset of Jesus’ ministry in John 1:35-51 we see an account of the use of word of mouth that overcomes scepticism and rewards trust. This can provide us with a standard and ideal for our own involvement in political campaigning.