![The Politics of Word of Mouth—John 1:35-51 (Alastair Roberts)](https://politicaltheology.com/wp-content/uploads/2013/12/13-12-30-Behold-Lamb-of-God-468x600.jpg)
The contemporary exploitation of word of mouth in political and advertising campaigns on social media can encourage a degree of cynicism. At the outset of Jesus’ ministry in John 1:35-51 we see an account of the use of word of mouth that overcomes scepticism and rewards trust. This can provide us with a standard and ideal for our own involvement in political campaigning.