It seems that only a certain kind of public theologian, touting a certain kind of theology, is recognizable to the religiously unaffiliated as being, well, religious.
The vocation of the public theologian is to testify to their faith and in doing so to further the good news of Jesus in all our publics. At the same time, the aim of this public theological discourse ought not be to colonize other publics for Christianity.
To be a public theologian does not mean to do theology for everybody. It is not a matter of speaking from the particular to the universal, but of dwelling within multiple, overlapping particularities and finding theological meaning there.